Writing about your products or services is simple. You’ll also want to emphasize the core values that make your company unique. Therefore, you’ll want to make sure you provide some background on both your products and your team.

The first thing to keep in mind is that your About Us page is not just about you – it’s about what you can do for potential customers, and why you should be the one to do it. It’s where potential customers will go to find out why you’re passionate about your products – and why they should be, too.Ī well-crafted About Us page is the key to building trust and loyalty with your customers.Ĩ6% of consumers say authenticity is important when choosing a brand to support, so it’s important to get this right.īut what exactly are the components of a successful About Us page? Elements of an Ecommerce About Us Page What is an About Us Page?Īn About Us page is an opportunity to introduce your company on your own terms. For customers, the About Us page is a one-stop introduction to your business, and there are plenty of expectations to exceed. If there’s a single crucial place to make sure your brand’s content is top notch, it’s on your About Us page. And that’s exactly what uninspired customers will do.ĩ1% of organizations worldwide use content marketing, but few of those organizations are using it as effectively as they could. If an ecommerce business were to bore you like this on their website, you wouldn’t even have to come up with an excuse to escape to the bathroom – you could just click off the page and be done. They can’t seem to describe it in words other than “innovative” and “great,” and you still have no idea what the company actually does. Picture this: you’re at a dinner party, and someone is talking your ear off about their new business.

Best about us pages 2022